John, It’s so easy to overlook the power of marketing. In these four examples of writing and design changes that got results, absolutely nothing changed about the product itself. Only the visuals and words changed. And yet, performance improved. Don’t take for granted how powerful that is! It means the conversion increases you seek are within your grasp even if you don’t control product development or other aspects of the customer experience. Read on for examples from a home décor company that secured 25% more reviews, an organic mattress company that generated 167% higher conversion, plus more. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |