The coronavirus pandemic has triggered irrational anxieties that didn’t exist in your customers just weeks ago and, therefore, are not addressed by your purchase funnel.

In this free public talk on YouTube Live, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingSherpa), will demystify customer anxiety and apply more than two decades of research into why customers say “yes” to help you optimize your marketing and sales paths during difficult times.

Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational. You can use these difficult moments in time to change the arc of your life.

In this YouTube Live session, Flint McGlaughlin will discuss how to make the most of these hidden and emerging opportunities.

With the spread of COVID-19, working from home has gone from a job perk or a way to hire talent outside your home market to a public health issue.

Read on for tips about office setup, tools, security, collaboration, and most of all, staying human through these times filled with hardship, uncertainty, but hopefully new opportunities.
 

Here’s why it’s so hard to be a marketer: Your success lies in how accurate your customer theory is. Determining what customers want from your marketing, your products, and your company is hard enough. But let’s say you really figure it out. Truly understand your customers and serve them well. What happens next? They change.

• Infographic: How to Create a Model of Your Customer's Mind
• The MECLABS Value Proposition Toolbox
• Marketing Swipe File Bundle: Transformative discoveries from 73 valid marketing experiments
• Infographic: The 21 Psychological Elements that Power Effective Web Design 
• Email Marketing: Bundle of 6 checklists to optimize your email marketing
• MarketingSherpa Customer Satisfaction Research Study
• A Model of Your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins
• Test Planning Scenario Tool
• Mobile A/B Testing: Quality assurance checklist
• MarketingSherpa Landing Page Handbook: How to raise conversions – data and design guidelines