The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. "The best thing for the industry is transparency" and moving away from "fragmented standards," UM global brand safety officer Joshua Lowcock told Adweek. He added that the new...
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September 21, 2018
Advertising & Agency Daily
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4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying Guidelines
UM Retains Charles Schwab’s U.S. Media Business After a Review
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