| | | | | 4A’s New Head of Talent Thinks It’s Time Agencies Realize How Gender and Sexuality Intersect With Race Keesha Jean-Baptiste calls on ad industry to take action By Patrick Coffee The ad industry has made considerable progress in including more women and members of the LGBT community. But on matters of race, it still lags behind. That was the consensus at last month's Adcolor conference and many of the diversity-themed events at Advertising Week, including a panel led by the 4A's newest executive, Keesha Jean-Baptiste,...
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| | | | | | | | On the Adweek Podcast: Why Brands Are Betting Big on Experiential Marketing Real-world activations help fuel digital buzz By David Griner Sponsored, in-person events are a timeless marketing tactic, but as the world became immersively digital, one might have thought they'd lose their luster. Instead, we've seen the opposite, with digital channels finally creating the kind of scale that event and activation planners always dreamed of. Today, one smart stunt seen in person by only a...
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