Marketing artificial intelligence (AI)

5 ways to jump start AI adoption

Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.

Customer data platform (CDP)

12 ways to use a customer data platform

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.

Marketing technology

5 steps to marketing innovation with creative problem-solving

Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems.

Marketing artificial intelligence (AI)

Your audience isn’t who you think — AI knows better

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

MarTech webinar

How Content is Critical to a Winning Ecommerce Strategy

Get winning strategies for product discovery, driving traffic, and personalization. Learn how to organize different types of content to support omnichannel marketing and selling.

Connected TV and OTT

Political ad spending shifts regional CTV costs for brands

As national advertisers divert spending to non-swing states, regional advertisers get some relief.

Regulations and Compliance

Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?

The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.

Brand marketing

The secrets of top performing brands

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard.

Email marketing

When and how to use images in B2B emails

Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• In search of a payoff for AI adoption, businesses are looking beyond chatbots.
• Google antitrust analysis: promoting competition without punishing users.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Looking for a project management platform for your marketing team? We’ve got a guide for that: Marketing Work Management Platforms: A Marketer’s Guide.

What they're saying

• “To thrive in the future, marketers need a strategic, organization-wide approach to AI or risk being left behind as AI-native competitors move ahead.” Melissa Reeve in 5 ways to jump start AI adoption
• “Creativity likes a problem to grind against.” Kathleen Schaub in 5 steps to marketing innovation with creative problem-solving

From Search Engine Land

• 18 creative ways to cut your cost-per-click
• Google Ad spend grows despite AI changes
• How to choose an SEO-friendly domain name
• How to implement a PPC campaign
• Google tests new AI tool for large advertisers