There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue.

In this guide, CloudKettle will review 5 key areas to consider when fine tuning your organization’s Speed to Lead:

• Lead Telemetry (Salesforce & Marketing Automation)
  
• Lead Scoring Method
  
• Record Routing & Matching
  
• Sales & Marketing alignment
  
• Lead Follow Up