By now, you’re probably tired of trying to plan and launch campaigns in ‘these uncertain times.’ While 2020 has upended plans, slashed budgets, and added immeasurable complexity, it’s time to take back control. Oracle Data Cloud is here to help you navigate through an unprecedented holiday season. We acknowledge that it’s impossible to understand exactly how this season will unfold—no-one can predict the future. But we can provide you with the tools and knowledge that empowers you to advertise with confidence.

Oracle Data Cloud’s Kelly Owens and Mike Williams will be discussing the 5 holiday brand safety risks that you might have missed amid the barrage of back-to-back Zoom meetings and work-from-home-induced lethargy:

1. Using a keyword block list 
2. An undefined suitability profiles 
3. Not optimizing your campaigns to accommodate flexibility
4. Planning for business as usual or worse, accounting for changes that aren’t going to happen
5. Selecting an unfit data partner