In crowded market segments like Media & Entertainment and Travel & Hospitality, differentiation is a competitive advantage. The good news is consumers are avidly sharing and connecting with content and service providers on social—providing a wealth of information and ideas for innovation.

Register now to learn best practices from leading brands like Westin Resorts, Hertz Rental Car, ESPN, the Guardian and more to see how to better understand consumer habits, evaluate customer lifecycles and segment your audience on social.