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| What marketers need to do to position their companies for success By Marty Swant Over the past two years, businesses have put increased focus on digitally transforming their brands from the inside out. That's led not only to taking new risks with emerging tech, but also implementing changes to company culture and organizational structures. To better understand what works and what doesn't, Adweek spoke with a number of brands,... Read more » |
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| The social network introduced creative split testing By David Cohen |
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| Promoted Content by Kenshoo | | Ecommerce is as important for product discovery as it is for purchase |
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| A deep dive as automakers gear up to take on Google and Tesla By Lauren Johnson |
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| Netflix stars offer clues for marketers on how to reach Gen Z By Emma Bazilian |
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| Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Did you finally succumb to Spectacles? Does Amazon Echo rule your household? Are you holding out for the iPhone X? Tell us what tech innovation blew your mind in 2017. Now's your chance to vote for your favorites in our annual Hot List Readers' Choice Poll. Vote as many times as you'd like beginning Sept.... Read more » |
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| Featured Jobs | | Parsec Media New York, New York | | Hylink Digital Los Angeles, California | | Parsec Media New York, New York | | Parsec Media New York, New York | | Hylink Digital Los Angeles, California | | |
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