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October 31, 2022
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Top News
Plunging home sales are adding to the horror of Halloween this year, but market shifts are a time to be brave and confront the demons in your business.
Full Story: REALTOR® Magazine (10/31) 
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The Perfect Pre-Listing Packet Template
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Best Practices in Sales & Marketing
"Other agents were asking me, 'Did you know this was the house where that guy was killed?'"
Full Story: REALTOR® Magazine (10/31) 
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Listing agent Robin Pope advised her clients to reject low offers for this Toronto penthouse, and the strategy paid off with a sale price close to asking.
Full Story: The Globe and Mail (Toronto) (tiered subscription model) (10/30) 
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Sandy Archila of Legendary Entertainment looks at the differences between inclusive marketing and multicultural marketing and how brands should re-imagine audiences with nuance and a focus on commonality. "[I]t's important that marketers go beyond data and insights and get deeper into understanding human experiences by incorporating diverse perspectives in the room from the beginning of campaign creation," Archila writes.
Full Story: Adweek (10/25) 
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    Real Estate Trends
    Every year, there are new and evolving trends that should "scare" you to death. Check out our annual countdown of the top 10 that are too horrifying for designers and consumers.
    Full Story: REALTOR® Magazine/Styled, Staged & Sold (10/10) 
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    Large fireplaces and ornamental moldings bring a traditional vibe to this Copenhagen property, with "an abandoned beauty that we both thought was extremely poetic," says owner and architect Jonas Bjerre-Poulsen, who bought the house with wife, Christine.
    Full Story: Livingetc (10/22) 
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    Technology & Innovations
    Cyber criminals aim to take advantage of those who aren't familiar with the nuances of the closing process.
    Full Story: REALTOR® Magazine (10/31) 
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    Prologis co-founder and CEO Hamid Moghadam told an audience at an industry event hosted by the real estate investment trust that while some of the pressures on the global supply chain are being relieved, labor and the need for inventory space are two constraints that will persist. Moghadam and Flexport co-CEO Dave Clark also discussed a range of related topics, including globalization and the state of the economy.
    Full Story: Supply Chain Management Review (10/27) 
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    Fair & Equitable Housing
    Colleges invest in real estate to address housing crisis
    (Dan Kitwood/Getty Images)
    To help faculty facing a lack of available and affordable places to live, some colleges are investing in housing. The University of Vermont is investing $22 million in a new development, while Howard University in Washington, D.C., is planning to build as many as 36,000 homes over the next three years.
    Full Story: BNN Bloomberg (Canada) (10/27) 
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    Legislation & Regulation
    A Bloomberg survey of economists suggests that the Federal Reserve is likely to raise interest rates by 75 basis points at its next meeting, charting a path for rates to reach 5% by March 2023. The economists are expecting a half-point increase in December and two quarter-point hikes after that.
    Full Story: Bloomberg (10/28) 
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