Account-based marketing (ABM) has been gaining major momentum over the past few years, and that growth shows no signs of slowing down. Forrester predicts ABM will become most companies’ primary approach for managing buyer relationships by 2025.

So, what sets leading ABM programs apart? Five key elements separate success stories from the rest:

• Robust data enrichment
• Precise account targeting
• Personalized account/contact interactions
• Multi-channel campaign orchestration
• Performance measurement

MarTech’s FREE guide, "Enterprise Account-Based Marketing Platforms," explores each essential piece of effective ABM execution. It profiles major software vendors enabling these capabilities and shows how their platforms can help you achieve strategic objectives.

Whether you're new to ABM or looking to expand existing initiatives, this report breaks down the fundamentals and best practices that empower success.