Oct 20, 2023

Good morning, Marketer, how aligned is your team with product and sales?

It’s never a good feeling when one team is disconnected from another. Today, contributor Margaret Lee offers a solution — common metrics. When marketing, sales and product teams agree on KPIs, they share in success and work more closely together.

But which metrics should your business choose to focus on? Margaret offers five KPIs and breaks down how to track them.

Also today, we have a look at Dollar Shave Club’s migration from homegrown to third-party solutions, a guide to HubSpot’s September releases and a roundup of the latest genAI products and features.

Chris Wood,
Editor

Marketing management

KPIs that connect: 5 metrics for marketing, sales and product alignment

Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most.

B2C marketing

Why Dollar Shave Club cut its homegrown ecommerce system

The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus, in three days.

HubSpot

HubSpot’s September 2023 releases: The manager’s guide

Prospecting leads view, AI additions and reporting improvements in HubSpot.

Data

Unlocking business success with the power of data management

Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.

MarTech webinar

AI-Powered Marketing in 2024: A Playbook for Success

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Learn how B2B marketers can make the most of rapidly evolving A.I. technology. Get actionable tips and find out which tools are ready to be used today.

Marketing artificial intelligence (AI)

This week’s AI-powered martech releases

HubSpot and Salesforce weren't the only companies with new AI implementations this week. Here's a roundup of the others.

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Customer service and success

SaaS companies embrace digital customer success

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Look out for the rise of digital CS as vendors try to do more with less.

MarTech buyer's guides

Compare the top 10 marketing automation platform

This comprehensive 50+ page report will help you identify must-have features like predictive analytics and AI-based recommendations and compare leading vendors like Adobe, Oracle, and Salesforce.

Ecommerce