5 Lessons brands can learn from political OOH advertising Matthew O'Connor shares valuable lessons from political advertisers to deploy smart, data-driven and effective OOH campaigns.
ClickZ Daily: December 17, 2020 |
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| Happy Thursday! As brands seek to capitalize on Out of Home (OOH) advertising, they can use a variety of techniques leveraged by political campaigns, which deploy smart, data-driven, and effective OOH campaigns. Matthew O’Connor shares valuable lessons from the political advertising playbook. Up next, our latest key insights article focuses on senior marketers’ strategic priorities for 2021, prerequisites for future marketing success, AI’s role in advertising, and golden nuggets from our latest virtual event. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Matthew O’Connor With OOH advertising on the rise, brands can take the lead from the political playbook. |
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AI & Automation Kamaljeet Kalsi Senior marketers’ strategic priorities for 2021, prerequisites for marketing success, AI’s role in advertising, and golden nuggets from our latest virtual event. Read more |
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| Digital Marketing Julia Stead Hint: They’re all related to being agile. Read more |
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| AI & Automation Stephan Bruneau AI has extended its sphere of influence to many aspects of marketing, but one area where it’s only just realizing its full potential is that of media planning. Stephan Bruneau of global media agency Wavemaker explains how AI is helping to address marketers’ increasing advertising challenges. Read more |
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| Commerce & Sales James Moore How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read more |
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