5 market opportunities as home sales eye turnaround | What to post on each social platform | Effective leaders remember to engage on a human level
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July 23, 2024
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Top News
NAR Chief Economist Lawrence Yun predicts more robust homebuying activity in 2025. Here's what you can do to be ready.
Full Story: REALTOR® Magazine (7/23) 
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Best Practices in Sales & Marketing
Using social media to promote your real estate business takes a plan and a willingness to pivot when needed.
Full Story: REALTOR® Magazine/The Lounge (7/18) 
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Trenesa Stanford-Danuser, chief communications officer at Hudson's Bay Co., offers insights into effective leadership and the human connection. What happens outside work can have an impact on the job, Stanford-Danuser says, noting, "When we can say, let's move forward with the work that has to be done with the understanding, sensitivity, and emotional intelligence about what's happening, I think then you're going to get an effective team because there's the human-to-human."
Full Story: O'Dwyer's (7/18) 
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Renee Sieli, founder of ERPR Group, spotlights the importance of clarity and audience comprehension as topics become more complex. Start by avoiding assumptions, which can obscure the message, and take an elementary approach to ensure the audience understands the basics, Sieli writes, then move on to examples and analogies to bridge the gap.
Full Story: PR Daily (7/22) 
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Real Estate Trends
Existing-home sales fell again last month, even as home prices continued to surge to record highs. But opportunities for buyers are opening up. Read more from NAR's latest housing report.
Full Story: REALTOR® Magazine (7/23) 
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Actress and singer Mandy Moore has listed her mid-century modern Pasadena home for $6 million. Moore and her husband, Taylor Goldsmith, bought the four-bedroom, three-bath house in 2016 for $2.559 million and hired architect Emily Farnham to restore it.
Full Story: Pasadena Star-News (Calif.) (7/22) 
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Say goodbye to complex commissions
Cut complicated commissions down to size. Make accounting and commission disbursement a part of your everyday transaction management ecosystem with SkySlope and its new accounting platform, Books.
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Technology & Innovations
Smart home security company Arlo has surpassed 4 million users, with technology writer Alex Passett pointing out the demand for features that include 24/7 emergency response, 4K video recording via cloud and smart activity zones.
Full Story: IoT Evolution World (7/22) 
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Business Wellness
It's unsafe to assume that as a small business your company won't be targeted for cyberattacks, so it is crucial to create an incident response plan to limit damages if your company is breached, according to Vytautas Kaziukonis, Surfshark's founder and CEO. Common errors made by small businesses include not implementing two-factor authentication, insufficient security software, storing excessive data, neglecting software updates and inadequate employee training.
Full Story: Forbes (tiered subscription model) (7/22) 
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Fair & Equitable Housing
The U.S. Attorney's Office for the Southern District of Georgia, alongside the Justice Department's Civil Rights Division and HUD's Office of Inspector General, recently hosted a roundtable in Savannah to address sexual harassment in housing. This event, part of the Justice Department's Sexual Harassment in Housing Initiative, aimed to increase awareness, enhance reporting and collaborate with various agencies and organizations to support vulnerable tenants and hold perpetrators accountable, following a settlement involving a local landlord.
Full Story: AllOnGeorgia (7/22) 
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Legislation & Regulation
Fannie Mae has priced a $659 million credit-risk transfer through a real estate mortgage investment conduit structure, marking its fifth such deal this year. Since the first CRT deal in 2013, Fannie Mae has issued $68 billion in notes, sharing credit risk on nearly $2.3 trillion in single-family loans with private investors. The upcoming presidential election outcome could influence future CRT policies, with potential changes in FHFA leadership.
Full Story: National Mortgage News (tiered subscription model) (7/19) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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