For brokers, the ideal business model is adaptable | 5 marketing horrors that will make clients ghost you | Ritz, Barbie among top brands capturing attention of Gen Z
Created for newsletter@newslettercollector.com | Web Version
ChatGPT Templates and Prompts for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time.
Roman Empire and Taylor Swift social media posts and tie-ins with Philadelphia Cream Cheese helped Ritz land the top spot for brands gaining significant traction among Generation Z, according to an Ad Age-Harris Poll study. Barbie, Dolby, Nature Valley and Pillsbury completed the top five brands.
Sales of new single-family homes rose to a seasonally adjusted rate of 759,000 units in September, gaining 12.3%, according to the Commerce Department. The increase is the fastest since February 2022. However, demand could be affected as mortgage rates continue to be elevated.
The Texas communities of Westlake, outside of Austin, and Dallas' Highland Park maintain median listing values in the millions, according to Realtor.com.
Within the next three to five years, artificial intelligence will have evolved to the point where we're no longer talking about "using AI," but it will be embedded in almost every facet of business and will not lead to "net job reduction," says Zach Kass, who served as head of go-to-market at ChatGPT parent OpenAI. "More likely, what we're going to see is a new type of job emerge, and I don't know what exactly it will be like, but I think it will be far more human in many respects and far less computational," Kass said.
A state grant program in Pennsylvania is providing $15 million for projects in Pittsburgh supporting hundreds of affordable units. TPittsburgh is short about 8,200 units affordable to low-income families, according to city data.
High interest rates can create a more challenging environment for small businesses, which face higher borrowing costs. After borrowing money to open a cafe and commissary kitchen for her Ohio-based bakery, the Cheesecakery, owner Liz Field faced rising rates that forced her to reduce employee hours and sell some equipment to address the issue.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
SmartBrief Publishes More Than 200 Free Industry Newsletters - Browse Our Portfolio