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| Just a year ago, advertisers were outspoken on lack of data By Lauren Johnson This week, mobile agency Fetch will run its first Snapchat campaign for an entertainment brand using the messaging app's granular, interest-level targeting that serves ads to people based on what types of videos they have watched. Such sophisticated targeting wasn't available to marketers a year ago and reflects the mobile-messaging company's aggressive moves into the... Read more » |
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| #HereForYou helps users find resources and support By Marty Swant |
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| Promoted Content by Zefr | | Inside the evolution of TV consumption |
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| The app is moving into original content By Lauren Johnson |
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| Johnson & Johnson is sponsoring one of them By Marty Swant |
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| CMO Allie Kline weighs in on Oath, Yahoo and Verizon By Marty Swant "The future is now." "Cutting edge content." "Closer to culture." "Know what's real." While those phrases might sound like marketing taglines, AOL would rather you think of them as oaths. On Tuesday night, the Verizon-owned company held an intimate, invite-only event for clients and potential clients inside of a three-story townhouse in Manhattan to showcase... Read more » |
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| Budgets are increasing, Twitter programming expands By Christopher Heine The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention: 1. Video advertising spend explodes According to the Interactive Advertising Bureau, the average annual ad spend around original digital video content--defined as being professionally produced for digital... Read more » |
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| Creating a common cookie to compete By Lauren Johnson A trio of ad-tech companies--AppNexus, MediaMath and LiveRamp--have founded a new consortium tasked with creating standards for programmatic advertising in hopes of taking on Facebook and Google's walled gardens. "Today, 48 percent of all digital advertising dollars accrue to just two companies--Facebook and Google," said Brian O'Kelley, CEO of AppNexus. "That dynamic has placed considerable... Read more » |
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| Featured Jobs | | AKQA San Francisco, California | | Haymarket Media Group New York City, New York (US) | | TravelHost Take control of your finances and your schedule | | American Foundation for Suicide Prevention New York City, New York | | College Essay Advisors 10010, New York City | | |
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| How they view video is changing By Marty Swant While viewability, fraud and inventory might be popular topics across all of digital advertising in 2017, results of a new survey seem to show that older and younger executives prioritize them differently. As it turns out, agency professionals under the age of 30 care far less about viewabililty and fraud and more about brand safety... Read more » |
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| GroupM and CUNY are partners By Marty Swant A video creation company has partnered with one of the most prominent ad measurement firms to create a database that could help brands avoid fake or hateful content. Storyful--a division of News Corp.--is teaming up with analytics and measurement firm Moat to launch Open Brand Safety, a database that monitors misinformation and extremist content by... Read more » |
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| After a string of disturbing incidents By Marty Swant Facebook is hiring 3,000 more people for its community operations team, which reviews sensitive material to keep violence, hate speech and child exploitation off the platform. The move brings the division up to 7,500 employees. In response to a string of disturbing videos that have surfaced on the social network in recent weeks--such as a... Read more » |
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