Being innovative doesn't always require technology | 5 outdoor projects that pay off the most | Study: More brands eye podcast ads
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August 23, 2023
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Being innovative doesn't always require technology
(National Association of REALTORS®)
Two tech-savvy real estate pros were asked what makes them innovators—and their answers had little to do with harnessing the latest advancements. Watch the latest "Level Up" video for insights on being more inventive with your business relationships.
Full Story: REALTOR® Magazine (8/22) 
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How will AI impact your industry now – and in the future?
AI Impact is a new, virtual event that separates hype from reality; delivering insights into how industries and business functions will be enhanced and tested in the age of AI. Join globally renowned experts, including Zack Kass (OpenAI), for two days of invaluable discussion. Register Now
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Best Practices in Sales & Marketing
Ninety-two percent of REALTORS® recommend that sellers improve their curb appeal before listing their home for sale, according to NAR data. But what earns the highest ROI?
Full Story: REALTOR® Magazine (7/19) 
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The percentage of advertisers considering buying advertising space in podcasts has risen from 18% in 2015 to 62% this year, while spending intent has climbed from 10% to 58% in the same period, reveals a survey by Advertiser Perceptions. The data is encouraging for podcasters, but spending on the medium remains relatively low, says Pierre Bouvard of Cumulus Media/Westwood One.
Full Story: Inside Radio (8/22) 
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Cultivate decency as a leader to create top-notch teams
(FG Trade/Getty Images)
Leaders must be able to effectively solve problems and be emotionally mature, writes leadership coach Grace Ueng, but they also must have a high DQ, or decency quotient, which creates "a genuine desire to care for those around them." Leadership coach Scott Eblin lays out a blueprint for developing DQ that involves listening to your team, providing them resources and growth opportunities, as well as coaching them and having their backs.
Full Story: Eblin Group (8/22),  WRAL TechWire (Raleigh, N.C.) (8/22) 
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Real Estate Trends
From Beyonce to "Barbie," women are having a big moment. But in real estate, women have long been a force to be reckoned with.
Full Story: REALTOR® Magazine/Culture Scan (8/22) 
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With a dearth of existing homes on the market, builders have been ramping up production to meet buyer demand.
Full Story: REALTOR® Magazine (8/22) 
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Buying this $736,000 home from a bank was just the first step in a long process of upgrades and renovations for this Massachusetts property. "I was always like, 'Oh, there's my dream house,'" said Tracy Crawford, owner of Evergreen Home Real Estate of the 2017 listing.
Full Story: The New York Times (8/22) 
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Experts offer tips on staging minimalist entryways
(Future)
Careful planning, open-air storage and incorporating a single, large piece of furniture are among expert design tips for creating minimalist entryways.
Full Story: Homes & Gardens (7/17) 
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Fair & Equitable Housing
During the height of the coronavirus pandemic, the government successfully averted a rise in homelessness, according to leaders of the Department of Housing and Urban Development, citing measures such as a national eviction moratorium, emergency rental assistance, a child tax credit and expanded unemployment benefits.
Full Story: NBC News (8/22) 
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Legislation & Regulation
New York and California have each lost financial industry firms that managed close to $1 trillion over the past three years as these companies abandoned these once financial strongholds for markets in the Sun Belt, Bloomberg has concluded after analyzing corporate records. Their departures have represented the loss of thousands of jobs as well as commercial real estate space that they once leased in high-end locations.
Full Story: Bloomberg (8/21) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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