| | | | John,
I started my career as an advertising creative. And let’s face it, us creatives love creativity.
But results are what actually pay the bills. And when it comes to marketing results, it can often payoff for the brand to just be clear to the customer instead of trying to be clever.
To get your creative brain thinking about how you can clarify your marketing, today we bring you Clear Marketing Messages: 5 quick case studies where brands got results by using clarity instead of hype.
Read on for examples from an insurance industry company, online bow tie store, software company, travel company, and educational and networking website for actuaries.
Here’s to your success,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa, MarketingExperiments and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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