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| The companies are reportedly in talks to combine, which could benefit them both By Jason Lynch The television industry could be on the verge of a big upheaval, as Discovery Communications is reportedly in talks to merge with Scripps Networks International. The potential deal, first reported by The Wall Street Journal, would combine Discovery's portfolio--with networks like Discovery, TLC, Investigation Discovery and OWN--with Scripps' portfolio, which boasts HGTV, Food Network and... Read more » |
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| The Martian was the top VOD rental of 2016 By Sami Main |
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| Adweek Webinar by Merkle | | Thursday, July 20, 1 PM ET | 10 AM PT |
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| Sony Pictures was the top spender on Kantar Media's list last week By Erik Oster |
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| Stay Tuned will cover news, politics and pop culture By Jason Lynch |
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| Programmatic is also on the rise, according to new eMarketer data By Sami Main While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate. Targeted TV ad spend is predicted to grow by 65.8 percent to reach $1.26 billion this year. Typically, these types of ads are targeted by a TV viewer's age and gender. Currently, 75 percent of... Read more » |
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