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April 7, 2023
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Top News
Home improvement remains a hot trend as people update their spaces to be more functional for the long-term.
Full Story: REALTOR® Magazine (4/7) 
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Best Practices in Sales & Marketing
Viewership increases 149% when the first quarter of a LinkedIn video ad contains messaging, completion rates go up 39% when statistics or data start a spot and the click-thru rate increases 17% when a brand's logo shows up within two seconds, VidMob analysis reveals. Ads with a run time from 7 to 15 seconds generate the most significant CTR and engagement lift.
Full Story: Social Media Today (4/5) 
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Real Estate Trends
Home buyers can expect more savings as borrowing costs continue to decline from their peak in late 2022.
Full Story: REALTOR® Magazine (4/6) 
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Investors are buying up stock in homebuilders based on the notion that a dearth of available houses will drive demand going forward. Last year was slow for builders, but rising new home sales and lower mortgage rates are positive signs.
Full Story: The Associated Press (4/6) 
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This three-story home in Mount Pleasant, S.C., boasts some unique features, including a slanted wall and windows of varying sizes.
Full Story: The Wall Street Journal (4/5) 
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Technology & Innovations
Web hosting company Web.com has launched an appointment scheduling platform that can be used by small businesses that use social media as their sole online presence. The company touts its MySchedulr tool as ideal for service-oriented businesses such as hair salons and yoga studios to handle scheduling and accept payments.
Full Story: TechRadar (4/5) 
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Business Wellness
Nichole Robichaux is taking in families who seek asylum in the U.S. and helping them start a new life.
Full Story: REALTOR® Magazine (4/7) 
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Which credit card is best for your small business?
(Pixabay)
Small businesses trying to decide which credit card to use should evaluate what they want back from the relationship, writes Alisa Wolfson for MarketWatch. Wolfson cites experts who suggest, for example, that small-business owners consider if they would benefit more from cash back than travel rewards, then matches those preferences with specific cards to consider.
Full Story: MarketWatch (tiered subscription model) (4/5) 
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Fair & Equitable Housing
Thousands of down-payment and closing-cost assistance programs are available to home buyers who qualify. The expense of a down payment is cited and a primary obstacle for low- and middle-income buyers.
Full Story: Los Angeles Daily News (4/6) 
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Legislation & Regulation
Suit is the first to be filed under new D.C. tenant shield
Schwalb (The Washington Post/Getty Images)
A lawsuit filed by D.C. Attorney General Brian Schwalb alleges that two real estate companies demonstrate bias toward prospective tenants with subsidized housing vouchers and thereby violate D.C. tenant protections that became law in 2022. The litigation is the first to be brought under the new tenant safeguards.
Full Story: The Washington Post (4/5) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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