5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

These days, it seems like everybody is using social media. You’d be hard-pressed to find someone who doesn’t have a Facebook or Instagram account. Statistics have shown that there are now 2.2 billion social media users around the world, and the numbers are expected to reach 3 billion by 2020. With such a massive reach, it’s no wonder that every year more companies use social media as part of their marketing strategy.

However, it’s not enough to have a social media account; you also need to use effective strategies to make them work. Unfortunately, a lot of companies are still behind the times and are using outdated tactics that may actually be doing them more harm than good.

Are you guilty of any of these social media faux pas?

1. Engaging Only When You Need Something

Social media is a communication tool and the interaction goes two ways. Some brands look at social media strictly as a promotional tool and only post when they need something. But today’s consumers are pretty savvy and know when they’re being used so don’t expect this strategy to be well-received.

Better Tactic:

Engage your audience regularly. Ask questions. Join conversations and make sure you actually have something worthwhile to say. Don’t just show up, post a link, and then disappear. Personalizing your interactions with customers is time-consuming, but it’s a great way of engaging them and build a rapport.

2. Using Too Many Hashtags

Hashtags are great! They make your post easy to find on social media platforms like Twitter and Instagram. Plus, it’s fun trying to come up with witty hashtags. What’s not fun is when hashtags are used excessively so stop if you’re guilty of this. An avalanche of hashtags makes you look desperate and spammy, especially if you’re hashtagging every adjective that comes to your mind even if they’re not relevant to your product (ex. #blue, #cool, #nice, #small).

Better Tactic:

Take the time to come up with an appropriate hashtag. Be deliberate in your description and ensure they’re relevant to your product. More importantly, make sure your post has more words than hashtags. This will ensure that your audience is focusing on your message and not on the #.

3. Jumping on the Social Media Bandwagon

Reacting to every trending topic is one social media trick that you need to let go. Some brands jump on a popular topic or meme simply to start a conversation or to appear relevant. If it doesn’t fit your demographic or brand then your audience doesn’t need to hear your thoughts about it. For instance, your post congratulating Prince Harry about becoming a father will fall flat when your main audience is in Southeast Asia.

Better Tactic:

If you are going to say something about a particular topic, make sure your post will bring something to the table. Ask yourself if what you’ll be sharing is relevant to the discussion, your brand and market. If not, then there’s no need to post that meme. LEARN MORE.