🎛️ 5 steps for building a recession proof ABM program

Good morning, Marketer! Remember: You’ve got what it takes.

Is it time to re-define the “R” word? Technically, a recession is two quarters of shrinking GDP. We are definitely not facing that. Unemployment is the lowest it has been in more than 50 years. However, more than a year of persistent inflation and rising interest rates continues to weigh down consumer and business spending.

So, let’s call the current economic situation “recession lite.” All the worry, but with far less downside (so far). What’s a marketer to do? Read Scott Gillum’s story on how to create a recession proof ABM strategy. It’s a solid starting point.

Constantine von Hoffman,
Managing Editor

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