5 strategies to market a house with a dated kitchen

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Helping sellers understand listing agreements | 5 strategies to market a house with a dated kitchen | If you're good at sales, it might be in your DNA

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October 16, 2024

Top News

Helping sellers understand listing agreements What are listing agreements and what should sellers expect when negotiating one? The latest resource in NAR's "Consumer Guide" series covers what a listing agreement is, some of the most common variations and guidance to help find the option that works best for sellers. Download and share the resource directly with prospective clients. You also can find Spanish-language versions of the consumer guides at facts.realtor.

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Best Practices in Sales & Marketing

5 strategies to market a house with a dated kitchen Remodeled kitchens help sell houses faster and for higher prices, but what can be done when the kitchen, the heart of the house, shows its age? Full Story: REALTOR® Magazine (10/15)

If you're good at sales, it might be in your DNA An MIT Sloan study reveals a significant link between DNA and sales performance, suggesting that genetic traits can predict sales success more effectively than personality traits. The research highlights the role of a "sales gene" in enhancing adaptive learning, allowing salespeople to quickly understand customer needs. Entrepreneurs can leverage this insight by focusing on adaptive learning techniques to improve sales. Full Story: Success (10/13)

B2B marketers on being helpful, not pushy Business-to-business marketers share tips on engaging prospects without coming across as too pushy, including creating content that offers real value by solving industry-specific challenges. "Instead of sending constant follow-ups and promotional emails, focus on delivering insights through case studies, guides or industry tips," suggests Prezlab's Zaid Abualfailat, adding, "This builds trust and credibility." Full Story: Forbes (tiered subscription model) (10/14)

Real Estate Trends

Stay true to home's architecture when staging Understanding that the overwhelming majority of buyers don't want to change their home's design is an important fact for agents to keep in mind when staging. Designs that stay true to the home's architecture and emphasize perceived space will draw more offers. Full Story: Cape Gazette (Lewes, Del.) (10/12)

Eco-friendly Silestone surfaces redefine kitchen elegance Cosentino introduces its new Silestone Hybriq+ surfaces, which blend the timeless beauty of natural stone with modern sustainability. These surfaces feature reduced silica content and incorporate recycled materials, offering an eco-friendly option without sacrificing style. Full Story: House Beautiful (10/15)

Technology & Innovations

How technology can help you win over more investor clients Investors can be highly analytical and business-focused, which requires agents and brokers to understand and deliver the data, facts and figures required to analyze potential investment returns on multiple properties. Read more at NAR's Emerging Technology blog.

News from NAR

Fair & Equitable Housing

Public wants a say in housing for those without homes A proposal in Pittsburgh to allow buildings to be zoned as homeless shelters without public input is drawing attention and criticism. The proposed changes to the city code would give the zoning administrator the ability to bypass the city council when turning schools or nursing homes into shelters for people experiencing homelessness. Full Story: WPXI-TV (Pittsburgh) (10/15)

Legislation & Regulation

Legislative changes support ADU growth New Hampshire and other states are increasingly supporting the development of accessory dwelling units (ADUs) to address housing shortages and affordability. ADUs, such as garage apartments and in-law suites, offer a cost-effective alternative to traditional housing and are gaining traction in rural areas. Legislative changes in New Hampshire have sought to ease zoning restrictions, encouraging more owners to build ADUs, but challenges remain, including local resistance to such development. Full Story: New Hampshire Bulletin (Concord) (10/16)

Retail sales mixed in September

(Bloomberg/Getty Images)

U.S. retail sales, excluding gas and autos, decreased 0.32% in September from the previous month but increased 0.55% from the same month last year, according to the CNBC/NRF Retail Monitor. "After seven consecutive months of gains, consumers pulled back a bit in September, which is historically a soft month for retail sales," said National Retail Federation President and CEO Matthew Shay. "Due to geopolitical tensions, uncertainty regarding election outcomes, anticipation of the port strike and lingering inflation in services, shoppers showed caution." Full Story: Chain Store Age (10/11), CNBC (10/11)

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About The National Association of REALTORS®

The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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