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Conversational Marketing Closes the Gap Between B2C and B2B

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

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Smart managers are the backbone of any business – but when leadership is running on empty, things can start falling through the cracks. When tasks begin piling up and managers’ attention is pulled in every direction, AI tools can step in to help.

We’ve been talking about 5G for a very long time and now the opportunity is really here, says Kathrin Buvac, President and CSO of Nokia Enterprise. “We’ve said for a number of years that 5G will enable the Industrial Revolution.”
Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of ShipMonk. We really see with our customers that once they like our brand and they see what we are doing they become part of it. We have done a study and we believe that by 2022 there will be over 400 million 5G connections, says Cisco CEO Chuck Robbins. “This is one of those great examples where the reality is going to match the hype building up to this.

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