AT&T is trying to compete with Google and Amazon as much as with Comcast and Verizon. Here are the 5 things we learned about AT&T's advertising and media business in 2018.

For Digiday+ members: Scroll CEO Tony Haile got on the phone with Digiday to discuss the pressure publishers are under from both advertisers and subscriptions.

This year in Digiday's Confessions series, professionals in media and marketing spoke openly about relying too heavily on platforms like Facebook, the truths behind influencer fraud and the tensions around bringing media and marketing in-house. Here's a list of this year's best Confessions.

In the coming year, Amazon and Walmart will be refining their logistics machines to solve the last-mile problem for customers.

 

5 things we learned about AT&T's media and advertising business in 2018

Tim Peterson

AT&T is trying to compete with Google and Amazon as much as with Comcast and Verizon.

Scroll CEO Tony Haile: 'We're moving to a world where simplicity matters'

Max Willens

Haile is fine with his newest venture, Scroll, flopping if it means digital media’s problems have been solved.

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Watch now: AI experts discuss marketing and commerce hacks

Sponsored Content IBM

From personalizing shopping experiences to providing consumers with a seamless omnichannel platform, businesses are finding innovative ways using AI cognitive technology to work smarter than their competition. Sponsored by IBM.

The best of Digiday Confessions in 2018

Ilyse Liffreing

We've compiled the best of this year's Confessions.

VC Gene Munster: Expect Walmart to buy new brands

Suman Bhattacharyya

In the coming year, Amazon and Walmart will be refining their logistics machines to solve the last-mile problem for customers.

The AI playbook: How eBay and others create next-level experiences

Sponsored Content IBM

Today's digital landscape is a creative's playground, with more channels than ever to fill with content of all types. But marketers often need help shaping their content-rich experience strategies into responsive, coordinated plans. Here are some suggestions. Sponsored by IBM.

"The immaculate reception" and "the silo smasher": A content playbook that works

Sponsored Content IBM

Content tagging, organization, versioning, etc.: They’re deeply unsexy topics. Time-consuming, dull -- the last thing anyone in the company wants to be thinking about. They’re also crucial. Check out these AI-powered tactics to creating more consistent digital experiences. Sponsored by IBM.

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Events Title
 
Regular Deadline:
January 4, 2019
Digiday Worklife Awards Europe
 
Early Deadline:
January 11, 2019
Digiday Content Marketing Awards
 
Early Deadline:
January 11, 2019
Digiday Media Awards Europe
 
 

ALL EVENTS

 
 
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