Hi John,

Here are 5 takeaways from the, “Commerce Media Explainer” analyst report:

1. Commerce media networks are unified by the use of first-party purchase data to power targeted advertisements.
2. Verticals such as financial services and travel are adopting the retail media model.
3. More than 40% of advertisers will seek out opportunities to invest in nonretail verticals that offer the same features as retail media.
4. New players face a crowded landscape and need to articulate a strong value proposition.
5. Consumer tolerance for ads varies across digital settings, presenting unique challenges for nonretail verticals.

GET THE REPORT

Sincerely,
EMARKETER

Compliments of Koddi.