| As your marketing department is well aware, developing trust between customers and your brand is supremely important. But if you’ve tried to develop trust for years to no avail, then you need to be vulnerable enough to recognize that there’s an issue festering deep below the surface. In all likelihood, there’s no trust inside your organization. Read More ▶ |
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| | | White Paper: Dynatrace Digital business accounts for nearly a quarter of the world's economy today, but many organizations still lack a complete view of the digital customer experience they're delivering. That lack of clarity impedes business success. In this report MIT Technology Review describes how DPM can help bridge that gap. Read More ▶ | | Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business. Read More ▶ |
| | It's no secret technology has changed the marketing industry, but what role do modern tech tools play in the marketing world? Read More ▶ |
| | Brand evangelism or advocacy is the willingness of your target audience to profess their interest in or appreciation for your brand. It serves as an extension of your brand visibility and promotion strategy and comes with a host of benefits, but as social media and marketing strategies change, your brand evangelism approach needs to adapt accordingly. So, how can you find new brand evangelists more reliably in 2017? Read More ▶ |
| | | | Advertising messages can form an essential part of an effective online strategy for a website. They can generate revenue, increase conversions and grow mailing lists. They have evolved from static banners restricted to sidebars to dynamically served content that can make or break a visitor's experience. From interstitial ads to pop-up messages to scroll boxes, ads are being used in an ever-greater capacity to drive results on websites. Yet many businesses are using ads in ways that hinder, rather than help their success. Make sure you aren't alienating your visitors with any of the following three misuses of on-site ads. Read More ▶ |
| | While brands are jostling for customer attention by various marketing gimmicks, the best form of marketing is the one that focuses on delighting customers by delivering over and above their expectations. Having immense faith and confidence in ones' products and services can help a brand create awesome warranties and returns policies that increases customer trust and enhances brand credibility. Read More ▶ |
| | eGuide: Microsoft Corporation Marketers, HR and training managers, and sales specialists have the challenge of communicating intricate messages to engage a variety of internal and external audiences. Unfortunately, text-heavy communications fail at making a lasting impression. Video communications are much more effective, but producing custom video content can be costly without the right plan in place. Read More ▶ | | When it comes to managing indirect reports, there's no substitute for experience. Here’s how two project management veterans have found success. ▶ | | Over time, as Windows 10 is patched repeatedly, installer files can become outdated or orphaned and occupy a lot of disk space. Two utilities can help with that. ▶ | | This 49-page report features advice from IT executives at the U.S. Postal Service, Hunter Douglas, Blue Cross Blue Shield, Nationwide Insurance and more for using digital technologies to become more agile, more flexible and more profitable. Purchase the report here. ▶ |
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