Happy Wednesday!

Today we have RingCentral’s John Allen laying out everything you need to know about how to get your firm’s AI implementation just right.

He writes: A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition.

Also, according to Adobe’s Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growth strategies. We unpick how marketers in other companies can benefit too.

“More data is accessible from non-web touchpoints. We have better modelling. Speed and processing is quicker with AI data – which is important for drive and scale,” says Don.

Benchmarking Survey 2020

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