Jul 01, 2025

Happy July 1st! If you’re reading this, you have to work this week, too. 

I like slow weeks like this because I can catch up on my list of important but not urgent tasks. One of these is creating an AI bot to compile items for our weekly AI round-up. It is a time-suck, and it has to be done.

If you’re in MOps, you’re particularly familiar with these—stuff like digging through documents to find the solution to a user problem or researching new tools. Moni Oloyede is here to help with AI solutions for five MOps “busy work” tasks. A little work now can free up a lot of time for you.

Also, congratulations to all of us for picking careers that will let us work in air conditioning. 

Constantine von Hoffman
Managing Editor

 
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Marketing operations (MOps)

5 ways AI can save MOps hours every week

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Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.

MarTechBot

Which martech categories will disappear if they don’t include AI?

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Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.

Marketing artificial intelligence (AI)

AI fatigue is real, and it’s costing brands more than engagement

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From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

Digital asset management (DAM)

Advanced agentic use cases for Digital Asset Management

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Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.

MarTech intelligence reports

What happens when third-party data stops performing?

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This report compares leading identity resolution platforms built to succeed where cookies, mobile IDs, and old tactics are failing.

Digital advertising

Microsoft Ads gets new granular asset-level reviews

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Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
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Social media marketing

Crumbl’s legal trouble shows the risks of shortcut marketing

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Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.

MarTech intelligence reports

Marketing automation: overloaded, underutilized, and overdue for a reset

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It’s the backbone of your martech stack—and yet, marketing automation platforms are the most replaced tools five years running. Why? Because too many overpromise, under-integrate, and get sidelined by budget scrutiny.

Marketing attribution

CFOs want hard numbers, not brand vibes

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Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.

What else we're reading
Good reads and conversations to help good marketers get better.
 

MarTech research
Surveys and research reports to make you a more-informed marketer
  • NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

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What they're saying
  • “Have AI summarize help docs and find the specific solution you need. Instead of wasting time reading through documentation pages, upload it into an AI tool and ask it to search for the answer you’re looking for.” – Moni Oloyede in 5 ways AI can save MOps hours every week.
  • “If you will use AI in your marketing or product development, be transparent about it. Do not hide behind the technology. Audiences are sophisticated; they know when something feels inauthentic. More importantly, they will react, sometimes with anger, by walking away altogether.” – Steve Bevilacqua in AI fatigue is real, and it’s costing brands more than engagement.
 

From Search Engine Land

 

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