Amid higher ed’s seismic shift, colleges and universities are following the retail and service sectors in deploying technology to make the entire learner experience seamless — from recruitment and admissions to student and alumni interactions.

In a new paper from prominent higher education strategist and author Jeff Selingo, The New U explores how institutions are differentiating themselves with new business models and why creating an integrated, customized, and continuous experience throughout the learner lifecycle is so critical.