Happy Friday!

Today we look into how marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity.

AR can be used to offer augmented shopping experiences to customers. Users can be allowed to try out makeup, clothes, etc. on their digital identity. Besides, augmented reality takes away the need to have a large physical inventory just to provide enough samples to be tried on.

Also, Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make it fit for purpose in the modern era.

She writes: In making affiliate marketing fit for purpose in the modern era, we could also employ machine learning systems to toggle commissioning, ensuring that marketing spend is consistently optimized to dynamically meet an advertiser’s inventory and product availability.