Nov 06, 2023

Good morning, Marketer, and let’s hear it for MOps!

If all goes well, by the time you read this I will be at the first ever MOps-Apalooza, meeting up with some old friends, including some I have never met in person. Hopefully I will make some new friends too.

With MOps on our minds and planning for next year on the agenda, what could be more timely than Megan Michuda’s take on why MOps is a game changer for annual planning?

Also, note that if you happened to see our story about HubSpot’s Clearbit acquisition when it first appeared, it has since been updated with commentary from two of our HubSpot expert contributors.

Kim Davis,
Editor at large
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Marketing operations (MOps)

5 ways MOps can elevate the annual planning process

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Level up your 2024 marketing plan by harnessing the unique insights and innovative strategies of MOps teams.

Customer experience

Putting customers first: The key to successful customer data exchange

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Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI.

Marketing artificial intelligence (AI)

AI ad spending has skyrocketed this year

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Advertisers spent $40.2 million through September 2023, nearly four times more than 2022 investments in the same period.

Marketing technology

How to deliver on what you promise

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Exploring when and how to invest in martech partnerships.

MarTech Webinar

Tomorrow! Why Consent and Compliance Matter With Programmatic Ads

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Learn how to seamlessly align your ad strategies with evolving privacy preferences to ensure effective monetization while respecting user trust.

Marketing technology

The latest jobs in martech

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On the hunt for something new? Check out who's hiring in martech this week.
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B2B marketing

HubSpot buying B2B data source ClearBit

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HubSpot users will soon have direct access to ClearBit's third-party data on millions of businesses. Updated with further commentary.

First-party data

5 ways to create better customer experiences with data collaboration

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First-party data can’t tell you everything you need to know about your customers. And it isn’t enough to create the level of personalization they need. What’s the answer? Data collaboration.

Marketing operations (MOps)

What is marketing operations and who are MOps professionals?

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Learn what marketing operations is and why it's important.

Free chatbot

Say hello to MarTechBot

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Experience the first generative AI chatbot for marketing professionals. Explore, experiment, and learn more about marketing technology.

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