Marketing management

5 ways to use project management data to enhance operational best practices

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

Marketing artificial intelligence (AI)

Zeta to address financial accusations after stock price drops 34%

Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.

Customer experience

Brand rankings report

Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. See who came out on top!

Marketing technology

Use conversion rate as your key email marketing metric

Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance. 

Content marketing

Beyond the funnel: A new approach to content marketing

B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.

MarTech intelligence reports

The essential guide to identity resolution platforms

With third-party cookies disappearing and privacy regulations tightening, choosing the right identity resolution platform has never been more critical.

B2B marketing

Why account-based expansion is B2B’s next growth lever

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

Social media marketing

TikTok launches AI video generation tool for marketers

Symphony Creative Studio turns product descriptions or URLs into video clips.

What else we're reading

• Redditor says they’re really bad at marketing. The rest of Reddit disagrees.
• AI saves agencies a lot of time: Should they still charge by the hour?

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Does your organization need to level up its customer experience? Check out MarTech’s Enterprise Digital Experience Platforms: A Marketer’s Guide to get an overview of the DX space and the tools available.

What they're saying

• “Project management is a strategic asset that can streamline operations, help you stay ahead of the curve and drive creative breakthroughs. Tools and workflows are essential, but the real MVP is the data these tools generate. It provides insights that drive innovation and empower your team to make quicker, more informed decisions. Project management data is not just a backend tool for tracking deadlines and task completion: It’s a treasure trove of insights that can help marketing teams anticipate challenges, seize opportunities and optimize resources.” Kate Gundlach Roberts in 5 ways to use project management data to enhance operational best practices.
• “Conversion rate is the Swiss army knife of metrics. It can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal.” Jeanne Jennings in Use conversion rate as your key email marketing metric.

From Search Engine Land

• Perplexity launches AI-powered Shopping Search
• Google AI Overviews ads seen on mobile search
• The future of SEO content is video – here’s why
• Google Search Console removing the Page Experience report
• TikTok launches AI video generation tool for marketers