Click here to catch up on the 7 Instagram Marketing Strategies all artists should follow to grow their Instagram account.
There is so much attention focused on creating that "influencer" status on Instagram that it can be intimidating when you're first starting out or trying to grow your account.
Below are 5 ways that you can start to attract and engage a quality audience for your Instagram profile.
1. Decide on a "theme" for your profile and stay consistent.
Curating an attractive and effective Instagram feed is considered an artform in its own right. This doesn't necessarily mean that you have to only stick to posting one specific content type but rather focus on the overall aesthetic of your account.
A theme and specific look can leave a lasting impression on followers and new visitors who are deciding whether or not they want to follow you. It can also increase your credibility as an artist if your Instagram profile is pleasing to the eye.
2. Leverage Instagram stories and story highlights.
Instagram stories are a very popular way to offer "insider access" to the person behind the profile. There is so much missed connection on social media, especially on feed posts. Utilizing stories to really open up and get more personal with your followers.
Don't be afraid to share things that aren't necessarily about your artwork. Share about your life. Get personal. Tell your story.
3. Use Instagram Live (and post about it beforehand).
Instagram Live is similar to posting Instagram stories in that it opens up a door to your life but the difference is that Instagram Live is a live streaming broadcast that your followers will be notified of.
You can use Instagram Live to share your creation process on a new piece of artwork, do a mini tutorial for your followers, or do a studio tour and invite your followers into your studio.
If you're planning to go live, make sure to promote it! Use your Instagram stories or a feed post to notify your followers of the day and time you're going to start your live and let them know what they can expect if they tune in.
4. Use polls and the interactive features on Stories
Instagram has really upgraded its platform to include features that heavily impact account engagement.
You can get your followers involved by using the Poll feature on your Instagram stories to encourage your audience to respond.
Here is what a poll looks like:
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