It doesn’t take much to cause a business problem — especially when you’re trying to make a deal. Time is of the essence then. Friction can crop up even when everyone is aligned on the goal. What you want to do is find those choke points now so they don’t happen then. 

Ali Schwanke is here to help you do just that with five ways to crush sales bottlenecks and accelerate deals.

On a similar note: Information must be timely to be useful. As the military types say, “There’s no point in warning about a surprise attack after it happens.” This is just as true for business intelligence. It’s better to have a good report early than a perfect report late. To that end, Nick Yang explains the four reporting essentials to streamline business intelligence

Finally, would you take a moment and take our 2025 State of Your Stack survey? Thank you, in advance.

Constantine von Hoffman,
Managing Editor

 
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Marketing management

5 ways to crush sales bottlenecks and accelerate deals in 2025

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Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips.

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4 reporting essentials to streamline business intelligence

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Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

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New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

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Your voice matters

How does your martech stack stack up?

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More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey.

What else we're reading

Good reads and conversations to help good marketers get better.
 

MarTech research

Surveys and research reports to make you a more-informed marketer
  • The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
  • NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.
 

What they're saying

  • “Whether that’s adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isn’t just a sales problem, either. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. It’s critical to monitor these friction points and offer proven time-saving solutions.” Ali Schwanke in five ways to crush sales bottlenecks and accelerate deals.
  • “Insightful and accurate reporting is essential for your business success, but few brands feel fully satisfied with their current setup. Reporting will always be a work in progress as your business evolves, but laying strong dashboarding foundations now can help you get better results and spend less time on maintenance.” Nick Yang in 4 reporting essentials to streamline business intelligence.
 

From Search Engine Land