FineArtViews - The AMP Newsletter

Carol Nelson just sold another art piece with FASO!

Headlines, 12016 by Carol Nelson

Mixed Media on Canvas | 30 x 24

FASO artists & creators have sold over $872,897 worth of art via ecommerce on their websites over the last 90 days.

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Hi There,

Email marketing continues to be one of the most effective marketing channels for artists. And building a high quality email marketing list is the anchor for all marketing efforts.

In the article below, Jenn Totten, Editor and Email Marketing Manager for FineArtViews has pulled some key information from our recent AMP (Art Marketing Program) webinar, How to Grow a High Quality Email Marketing List. The article discusses how you can grow your email marketing list to effectively market and sell your art through email.

After reading the article below, let us know what other questions we can answer about marketing your art via email!

Enjoy,

Clint Watson

Building a high quality email list is vital to your overall marketing efforts because it is the single best way that you can build deeper relationships with your customers and prospective customers in a more intimate way.

What is one of the first things that you do in the morning? I know for me, it's checking my email. And I continue to check it throughout the course of the day.

People tend to consume emails differently than other media forms. Emails stay in your readers inbox until they are read. Unlike social media where information could be read and then never seen again, many people will actually refer back to emails, reading them more than once, especially if they found them to be valuable.

1. Start by creating a basic list

You can start by creating a basic list and adding everyone you know that would be interested in receiving your emails. The list can include:

1. Past collectors and customers
2. People who have shown genuine interest in your and your art but haven't bought from you yet
3. Friends and family
4. Current and former students
5. Current and former art instructors

Once you create this list, you can personally email these people to invite them to subscribe to your email newsletter. A personal touch like this will go a long way to building a relationship!

2. Don't ever stop adding new subscribers

Don't stop after you've created your initial list. Continue to add more subscribers to your list over time.

• You can invite people to subscribe by personally emailing them
• You can talk about it with people who you have met face-to-face and ask them to join your list
• Be sure to have a link to sign up on your website and in your email signature so that people can easily access your newsletter

3. Segment your email list

Part of growing a high quality email marketing list consists of segmenting your list to provide your readers with the information that they are interested in receiving.

You don't need a dozen different segments to do this effectively, it could be as simple as having three distinct categories that include customers who have bought a piece of art, people who have expressed interest but not purchased, and people who have not expressed interest or purchased.

Segmenting your list early on and continuously as you add people will make the process much easier when you want to reach specific people through targeted marketing campaigns.

4. Don't be afraid to ask for referrals

You can also gain quality prospects through referrals. In fact, this can be one of the best ways to add quality people to your email list because people trust their friends, family, or colleagues recommendations.

This can be as simple as asking your subscribers to forward your newsletter to someone they know if they like what they read.

5. Reengage or remove subscribers as needed

To keep your email list clean, make sure that you are periodically reengaging or removing subscribers that are not opening and reading your emails.

You can send personal reengagement emails to people who have not open or read any emails for 90 days to remind them about the content in your newsletter and why it might be valuable for them. This could also be a great opportunity to open the door for a more personal communication.

If they don't respond to your reengagement attempts, it's okay to delete them from your list. If they're not reading your emails it's unlikely that they are going to be compelled to buy a piece of art.

Sincerely,

Jenn Totten

Editor & Email Marketing Manager

FineArtViews

PS - This is Clint again. I hope you enjoyed Jenn's article about how to grow a high quality email marketing list. For more ways that you can market your art and get in front of new people, click here to sign up for your free FASO trial today and start using AMP (Art Marketing Playbook).

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