The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams currently executing production and managing their workflows? What is working and what isn’t when it comes to improving these efficiencies and successfully scaling content efforts? To answer these questions and more, Canto surveyed 643 professionals in the United States and the United Kingdom involved in the production, management, and/or strategy for content and creative assets at their organization. In this webinar, we’ll share the results of this survey and take an in-depth look at the content strategies, workflows, and technology that have made these organizations successful. We’ll also give you valuable tips on how you can revamp your own content programs in 2023
Speaker: Mike Lacey, Head of Brand and Content, Canto Thank you, The MarTech Webinar Team P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day.
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