Plus: Pepsi wants you to drink soda with milk.

TODAY’S HEADLINES – 12.02.2022  
 
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WINNING CAMPAIGNS

How DICK'S jumped in to help female athletes with viral tweet

DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral.



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DAILY SCOOP

Sam Bankman-Fried’s post-scandal interview, media layoffs and more

Plus: The latest on what consumers expect from corporate activism.


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SOCIAL MEDIA

Infographic: LinkedIn company page best practices

Head into 2023 with a refreshed LinkedIn strategy.


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EXTERNAL COMMUNICATIONS

Tips for non-profit and for-profit comms during an uncertain holiday season

Consumers are more guarded with spending, but there's still so much you can do.



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PR INDUSTRY

Purpose-driven comms is changing how PR agencies work with clients

Some agencies are seeing more internal communications work than ever before.


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WRITER’S PASSPORT

5 tips for writing faster

No time to write, you say? Here are five ways to put the pedal to the metal.


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PR INDUSTRY

Comms pros’ predictions for 2023: Purpose, people and the future of PR

We asked PR pros what they see for the year ahead. This is what they said.


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