When it launched in 2018, the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn't just grab it without someone's permission. Additional coverage: Other things to know about | | |
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| | | | | When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission. | | |
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howdy! | | | | | Brand and agency executives discussed the state of cookieless identifiers, ad tech firms attempting to become one-stop shops and the extent to which ads should and shouldn’t be personalized. | | |
| | | | | As programmatic reshapes the TV upfronts, broadcasters must secure the right tools to succeed with this new method of TV ad buying to overcome viewership fragmentation, disparate data sources and a proliferation of tech partners. | | |
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howdy! | | | | | Victor Wong spoke with Digiday about the plans for the rollout, addressing industry skepticism and navigating regulatory scrutiny | | |
| | | | | In a fragmented TV landscape, brands and agencies are using CTV alongside other omnichannel tactics to reach audiences. | | |
howdy! | | | | | Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content. | | |
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| | | | | Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. | | |
howdy! | | | | | Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument? | | |
howdy! | | | | | During a session at the Digiday Programmatic Marketing Summit, the agency executive cited ad creative as one specific area in need of innovation. | | |
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