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| Inside the campaign by Van's General Store By Tim Nudd In a campaign that's as much art project as advertisement, boutique New York City agency Van's General Store (VGS) is collaborating with client Minted--the online marketplace that connects artists with consumers--on a campaign that will feature 50 creative projects produced on 50 consecutive days by 50 independent artists and creatives. The campaign, called the Minted... Read more » |
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| lg2's latest triumph showing off the province By Tim Nudd |
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| The marketing is new, but the flavor's still old-fashioned By Robert Klara |
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| Proceeds benefit the ACLU and the Refugee and Immigrant Fund By Christine Birkner |
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| All about giving back to the community By Katie Richards State Farm is hoping to show off its charitable (and hip) side with a new 15-minute film, created in partnership with agency Translation. The film focuses on State Farm's longstanding Neighborhood Sessions series, where artists from Usher to DJ Khaled host events in cities across the country to thank "neighbors" for volunteering with local charities.... Read more » |
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| The controversial move would strengthen online ads By Christopher Heine The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users' data without their permission, representing a victory for Verizon, AT&T, Comcast and other broadband services. Digital advertising and marketing players also probably won--especially if the House of Representatives passes the bill and sends it to pro-business President... Read more » |
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| 2018 should see 4 cycles of American Crime Story, American Horror Story and Feud By Jason Lynch As Ryan Murphy's latest anthology series for FX, Feud: Bette and Joan, hits the halfway mark on Sunday, the network is determining its future scheduling plans for all of its anthology series from the prolific producer. The network is now airing three separate anthology series--which each focus on a new subject each season--from Murphy: American... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | OZY Media Mountain View, California (US) | | Creative Circle Minneapolis, Minnesota | | Haymarket Media Group New York City, New York (US) | | Register Tape Network, RTN Texarkana, TX | | |
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| Andrew Kasprzycki will manage the ConAgra business By Erik Oster DDB Chicago has hired Andrew Kasprzycki to lead the agency's ConAgra team as executive vice president, global client lead, effective immediately. In the future, he will work on new business efforts and organic growth initiatives for the agency's current client roster. "Andrew's capability and talent gives us tremendous potential going forward," DDB North America CEO... Read more » |
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| David Fischer talks the future of social and video at Adobe Summit By Marty Swant Facebook's head of advertising said he expects more marketers to join the trend of purpose-driven marketing, following a series of Super Bowl spots that went beyond cute dogs in favor of more meaningful messaging. Speaking today at the Adobe Summit in Las Vegas, David Fischer, Facebook's vp of advertising and global operations, said he hopes... Read more » |
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| Marketers face the looming reality of mobile-only consumers By Anna Bager Only a few years back, mobile was a "maybe" in the marketing world. In short order, smartphones and tablets proliferated. Consumer consumption on smaller screens rose. Suddenly advertisers needed to be "mobile first." Taking things one giant leap further, at this year's Mobile World Congress in Barcelona, it became increasingly clear that marketers, media buyers... Read more » |
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