Feb 14, 2025

Our friend and MarTech contributor Frans Riemersma did the research on how marketing teams are using generative AI and presents for us today the top 50 genAI use cases in marketing.

You won’t be surprised by how much it’s being used for content creation. Nor will you be surprised that there’s a whole bunch of use cases around data that are not being capitalized on by many teams. And if you’re one of them, you should fix that. Like, today.

AI in many forms, including generative and agentic, will be discussed early and often at the MarTech Conference, coming up March 25 & 26, 2025. It’s free. It’s online. And you can check out the agenda preview and grab your pass by visiting the conference page.

Mike Pastore
Editorial Director

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Marketing technology

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MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

“Now more than ever, it’s crucial to define exactly what you need a tool to do — because chances are, that platform has at least three different names and fits into multiple martech categories.” – Kristina Kalpokaite in Why most martech RFPs fail and how to get vendor selection right
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