Proven Website Marketing Tactics: 1 large and 5 small changes that got big results
Where is the low-hanging, tastiest fruit on your website? To give you ideas for the ripest areas to pluck, read on for examples from Bacardi, a software company, real estate service, e-signature solution, ecommerce site, and online payroll provider.
Laugh and Learn: 15 funny stories from the marketing, advertising and public relations industries with serious lessons
2020 has been a [insert expletive here] year. So as we get going into 2021, we figured you could use a lighthearted moment in your day to get the year started off on a positive note. A smile. Maybe even a good hearty laugh. After all, life is more than just heady world events and non-stop marketing results. Of course, this being MarketingSherpa we won’t just make you smile, we’ll get you thinking as well. Read on for funny stories packed with serious lessons.
Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
A new year is upon us. We can accelerate forward by learning the lessons from the road in our rearview mirror. To help spark your next great wins in 2021, read on for lessons on copywriting, landing page optimization, the customer thought process, and more.
Episode #820: The Marketer as a Philosopher; Learning to Think Like Your Prospect | Interview with Flint McGlaughlin
Jeremy Ryan Slate interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute about marketing during a crisis and McGlaughlin explained to Slate’s audience why marketing is an elegant force.
6 Ecommerce Lessons: Your marketing peers share their hard-earned online retail wisdom
Lessons to help spark your next great idea for using live chat, interactive buttons, A/B testing, and so much more. Read on for examples from Wix, a nonprofit, an online footwear store, B2B ecommerce site, jeweler, and an online coffee store.
Branding: 8 lessons to help you make the most effective brand decisions every day
When marketers talk about branding, the focus is often on the big – major logo redesign efforts, mood boards, stadium naming rights. Let’s get small. Branding isn’t a once-a-generation exercise. It affects (and if you’re not careful can overshadow) day-to-day decisions around messaging, usability, and even what you say.
How to overcome 9 common marketing and web design mistakes
It’s great to learn from your experience, yes, but far less painful to learn from someone else’s mistakes. So we asked about those experiences, and 83 marketers shared missteps with us. We culled those down into the most helpful lessons for you in this article.
Lead Generation and Customer Service Forms: 3 quick case studies
Have you seriously considered the thought process of the (real human being) customer on the other side of your forms? It’s a topic we explore in this article – complete with examples from a mattress company, filter subscription company, and news syndication company to get your creative juices flowing.
Be on the lookout for these upcoming topics from the MECLABS family (including MarketingSherpa and MarketingExperiments): Marketing Writing: 3 simple tips that can help any marketer improve results (even if you’re not a copywriter) Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates Marketers Beware: 8 all-too-tempting marketing dangers to avoid Ask MarketingSherpa: Homepage value proposition Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing Effective Homepages: 3 quick case studies to help you optimize your website’s front door The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it) Web Forms: 3 quick case studies about improving performance without changing form fields Conversion Rate Optimization: 4 quick CRO case studies to help you increase revenue, mobile conversion, and site searches