It’s no surprise that organizations still struggle with some level of bad data. Many haven’t yet initiated a data quality or data stewardship plan. Some may not even know where to start; who’s responsible for it; or how to sustain a data quality program over the long haul. Some may not even realize they have burning issues with their data – until it’s almost too late to fix the problem.

This 57-page eBook by leading industry analyst Elliot King offers insight into the complex role of a data steward – how to create a data maturity model to effectively define, manage, and optimize their data management and data quality activities; who should be in charge of setting data quality goals; how to develop key performance indicators to measure data quality; why justifying a data quality plan is important; and much more.

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