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May 15, 2023
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Top News
While you don't need to know all the answers to everything, one aspect of being an excellent agent is being prepared for client queries. Anticipating the question and having a great answer with solid reasoning behind it instantly sets you apart.
Full Story: REALTOR® Magazine/The Lounge (5/9) 
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12 successful tips for real estate investors
Building your real estate portfolio can feel like an uphill battle, especially with a fast-changing market and rising advertising costs. Click here to read the newest eBook that offers 12 digital marketing strategies proven by the most successful investors to make sure your efforts have a positive return.
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Best Practices in Sales & Marketing
The networking, education and support that the Women's Council of REALTORS® provides are often a boon to business for active and engaged members.
Full Story: REALTOR® Magazine (5/9) 
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Good negotiators research, prepare, and balance civility with authority, say brokers from the small-business lending sector. Experts outline how to make deals with salespeople on prices and with workers on compensation.
Full Story: CFO (5/12) 
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SMS messaging is the least trusted form of business communication for 72% of consumers, Sendbird and Arion Research report. During the past year, 49% ignored messages, 43% silenced notifications and the rate of unwanted messages grew for 34%.
Full Story: MediaPost Communications (free registration) (5/10) 
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Real Estate Trends
Whether channeling a more natural or coastal vibe, more renovators are using color in the hopes that their kitchens leave a more lasting impression.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (5/8) 
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Listing agents Carol Lome and Brayden Irwin of Royal LePage Real Estate Services, Johnston and Daniel Division, were able to help clients attract multiple offers and receive $605,000 over asking. "We knew it was a very desirable location, but there also hadn't been anything on the market for quite some time," Irwin said.
Full Story: The Globe and Mail (Toronto) (tiered subscription model) (5/14) 
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Technology & Innovations
Startup Showdigs' Listing Shield is marketed to residential property managers who want to identify fake listings. "The platform uses a combination of algorithms and human reviewers to detect and remove fraudulent listings as quickly as possible," according to the company's website.
Full Story: GlobeSt (free registration) (5/11) 
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Business Wellness
Small businesses have been targets of fraudulent subscription invoices disguised as emails from reputable companies, writes technology journalist Kurt Knutsson, who details scams that claim to be from Geek Squad and PayPal. To avoid such scams, keep track of subscriptions, pay attention to billing practices and watch for threatening language, Knutsson notes.
Full Story: Fox News (5/13) 
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Fair & Equitable Housing
New York City Mayor Eric Adams said the historic Roosevelt Hotel will be the next hotel to be turned into a shelter for asylum seekers. The hotel will provide as many as 1,000 rooms for migrants expected to arrive in the city over the new few weeks, he said.
Full Story: The Associated Press (5/15) 
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Legislation & Regulation
Total family wealth in the U.S. has reached $140 trillion, and baby boomers control about half of that tally, setting the stage for a massive wealth transfer that will be distributed unevenly to younger generations. Much of the money will be transferred within the top 10% of households, and the trend toward "giving while living" means that the trend is already unfolding.
Full Story: The New York Times (5/14) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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