Ogilvy & Mather Worldwide just had a banner year, winning both the Cannes Lions Network of the Year and the Effie Awards' Most Effective Agency Network of 2016, thanks to some clever, moving work.
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Advertising & Branding
December 05, 2016
Winning work from Adweek's Global Agency of the Year
By Christine Birkner
Ogilvy & Mather Worldwide just had a banner year, winning both the Cannes Lions Network of the Year and the Effie Awards' Most Effective Agency Network of 2016, thanks to some clever, moving work.
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By focusing on its goal of 'Twin Peaks': creative and results
By Christine Birkner
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Adweek's U.S. Agency of the Year showed humor and heart
By Katie Richards
A message deeper than idle sketches
By Tim Nudd
At 10 years old, the shop is firing on all cylinders
By Katie Richards
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a "strong soul." These are "the ones that are consistent, retain people and do some of the most ...
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With stellar work for clients like Audi, its star is rising fast
By Patrick Coffee
Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016. Just as the agency and client Audi were negotiating to use David Bowie's "Starman" in a Super Bowl ad, the rock ...
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Including a well he can stare into
By Kristina Monllos
For some kids, typical toys just don't cut it. There isn't a section of Fisher-Price's website dedicated to introspective children who are, as Saturday Night Live puts it, "just sort of waiting for ...
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It's taking over the brand's website and social channels
By Lauren Johnson
Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in on the sriracha craze, and it has a kooky ...
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Stuck in gift hell? Here's something everyone will love
By T.L. Stanley
How does a real mom tackle the holidays? By hiding from the kids behind a locked door, huffing cocoa powder, reliving last year's epic gift fails and using crumpled wrapping paper as Kleenex.
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A daring stunt to promote the Steam-Mop
By Robert Klara
Everybody's heard the saying—often in reference to how well someone kept house—that the floor was so clean you could eat off it. But nobody really meant that literally, did they?
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