🎛️ 6 must reads

Good morning, Marketer, long nights are a great time for reading.

And speaking of great reading, we’ve compiled six of the most popular articles from the past month for you. All written by MarTech’s fantastic group of subject matter experts, who bring you excellent must-read how-tos, tips and insights every day.

Congrats and big thank yous to our SMEs for the awesome content:

Constantine von Hoffman,
Managing Editor

How to create an effective apology email: 7 examples

Need to send an "Oops!" email? It's crucial to follow up your error with the right message. Learn from these examples.

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From capturing leads to generating demand: Breaking down B2B marketing’s pivot

It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.

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4 ways to address B2B disconnects and drive customer relationships and revenue

Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data.

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Webinar Tomorrow - Best practices for managing multi-site consistency

Humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. Learn why multi-site management is the foundation of diverse, yet on brand, digital experiences.

RSVP Today!

Going beyond cookie consent: 3 strategies to achieve data compliance

Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand.

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Why you don’t need a CMO… yet

Your startup most likely doesn't need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first.

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12-Minute Holiday Email Marketing Checklist

This is the resource you always wished you had during the busiest marketing time of the year. Read it to boost your email engagement and deliverability.

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Market research focus groups get new lease on life

Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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