How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

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Feb 14, 2017
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6 simple ways to show customers love this Valentine’s Day

Small business owners and marketing pros share their tips regarding what ecommerce businesses can do this Feb. 14 to show their customers they care. Read More

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Your Must-Read Stories

How a small film studio uses Facebook data to compete with Hollywood’s heavyweights
5 marketing tips to help you reach the price-sensitive customer
Is the best marketing team in-house, independent or through an agency?
15 data and analytics trends that will dominate 2017
3 precautions to make your customer data ‘unbreachable’
Walgreens CIO leaving to launch retail marketing startup

eBook: OpenText

Experience is Everything

Download this ebook and learn how web experience management can help you reach and keep your customers. Explore why customers leave your website and how to keep them engaged. Read More

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How a small film studio uses Facebook data to compete with Hollywood’s heavyweights

A small movie studio, STX Entertainment, is using Facebook data to inform key marketing decisions, content creation and audience targeting. Read More

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5 marketing tips to help you reach the price-sensitive customer

Let's face it: the price is a major factor for every consumer. Some buyers judge the product solely on its cost. How can you convince customers that your products are worth their price? Read More

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Is the best marketing team in-house, independent or through an agency?

Your marketing strategy plays a major role in business success. What's the best way to develop and implement one? Should you do it yourself, hire someone to work for you, or hire a separate company? Read More

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15 data and analytics trends that will dominate 2017

These 15 predicted trends will shape the big data and analytics market in 2017. Read More

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3 precautions to make your customer data ‘unbreachable’

One of the biggest concerns businesses have in today’s information-centric landscape is the threat of a breach that leads to the loss of valuable data. Unfortunately, cybersecurity breaches are becoming increasingly common and more severe. Here are the 3 precautions you can take to keep your business safe. So what can you do to help prevent this from happening to you? Here are three major precautions to consider. Read More

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Walgreens CIO leaving to launch retail marketing startup

Abhi Dhar, who helped lead several mobile and other digital initiatives at the pharmacy retailer, is stepping down next month to step up to a CEO role. Read More

Video/Webcast: IBM Corporation

Spot and Correct Failures Fast: Using Hadoop in the Cloud - an IBM Webinar

The combination of Hadoop and Spark in hybrid data architectures used to ingest, process and analyze data from a wide range of sources, at high speed and extreme scale, is allowing data practitioners to tackle tougher big data problems, speed application development, and make forays into data analysis not previously attempted. Read More

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