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| John, Sometimes customers need that extra little something to encourage them to subscribe to your email list, fill out a lead gen form, or purchase your product. Sometimes you need a bridge to get customers from reading your free content to becoming a member of your community. Enter – the incentive. To help you come up with your next successful incentive, today’s MarketingSherpa article features six specific examples of digital marketing incentives that worked. Read on for B2B and B2C examples, like a sweepstakes that generated more white paper downloads, premium content that encouraged more blog readers to subscribe to an email list and share on social media, and a hard good that increased total orders and revenue. Here’s to finding that little extra something that brings you success, Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. | ||||||||
| 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | ||||||||
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