Hello!

Today we have Sanjeev Sularia, CEO & Co-Founder of Intelligence Node, delving into the strategies retailers should invest in to ensure their survival amid the COVID-19 pandemic and beyond.

He writes: There is no doubt – now is the time – retailers must embrace a digital-first, AI-enabled strategy.  The secret to the world’s leading online retailer, Amazon, is how it has successfully used AI to win customers and gain a competitive advantage over other retailers.

Also, the pandemic and its accompanying recession has customers’ emotions running high. Marti Beller, President of Kobie Marketing, highlights how brands should take a step back from driving a transaction-only mindset to building emotional loyalty through authentic, meaningful interactions.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this 15-second survey and see how you compare with others in the industry.

Your answers will be treated confidentially.