MarketingSherpa

4 ideas for marketer New Year’s resolutions, including ways to feed your creative soul

MarketingSherpa Insights from December 10 – January 4

Most Popular MarketingSherpa Articles of 2018: Get more leads, use impactful words and beat the competition

This is the time of year we tend to look back as a society and see what we can learn from the previous year. So Marketer, don’t overlook this opportunity to relax, refresh and plan for the year ahead. Read the most popular MarketingSherpa articles of 2018.

Mobile Ad Campaign Optimization: 6 tactics from a high-performing marketer to increase conversion

Ashley Testa and her marketing team generated 1,000% digital revenue growth at Cox Media Group before joining Mayo Clinic. Read on for six tactics to improve your own mobile marketing efforts based on her career experience.

4 Ideas for Marketer New Year’s Resolutions (via Target Marketing)

Marketing is relentless. Near-term goals cloud your vision and tactical execution is a daily demand. But today is a day to take a deep breathe and look at the fundamental, core elements that will truly power your success in 2019. Here are some ideas for New Year’s resolutions for the coming year.

NEW! Free Mobile Conversion Micro Course

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The 4 most important elements to consider when optimizing mobile messaging
How a large telecom company increased subscriptions in a mobile cart by 16%
How the same change in desktop and mobile environments had opposing effects on conversion

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(If we already have your information, to make things quicker, the button below will take you directly to the first session.)

Start The Year With Wisdom: Scholarship codes for MECLABS Institute on-demand training courses

New year. New budget. New goals.

Add some new wisdom to help you meet your objectives with on-demand training from MECLABS (parent research organization of MarketingSherpa).

To help you get the most from your training budget, we’ve created these scholarship codes for MarketingSherpa email subscribers:

EDU500 – Get one course for $500 (regularly $695)
EDU750 – Get two courses for $750, or four courses for $1250

Learn to become a better, more efficient digital marketer and get certified in landing page optimization, email messaging, online testing, and/or value proposition (watch the full Session 1 of Value Proposition Development for free).

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These are the most popular resources from the last 14 days

Coming soon ...

The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics:

Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)
Translating landing page wins to mobile
Upcoming podcast about value proposition
Mobile insights from Wharton professors
Technology considerations for mobile testing
Landing page templates that work
Marketing 101: What are mobile breakpoints?
How to get the right technology to power mobile marketing success
Questions to ask to consider motivation in your conversion rate optimization
And more …

3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships

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